{"id":45571,"date":"2026-09-30T08:41:08","date_gmt":"2026-09-30T08:41:08","guid":{"rendered":"https:\/\/gilbertkablan.it\/?page_id=45571"},"modified":"2026-10-28T10:44:03","modified_gmt":"2026-10-28T10:44:03","slug":"case-study-lilly-casa-pet-the-journey-of-life","status":"publish","type":"page","link":"https:\/\/gilbertkablan.it\/en\/case-study-lilly-casa-pet-the-journey-of-life\/","title":{"rendered":"CASE STUDY | LILLY CASA PET \u2014 THE JOURNEY OF LIFE"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"45571\" class=\"elementor elementor-45571\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3712b63 e-con-full e-flex e-con e-parent\" data-id=\"3712b63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b36fe7e elementor-widget elementor-widget-html\" data-id=\"b36fe7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n\/* =========================================================\n   GILBERT KABLAN \u2014 CASE STUDY\n   LILLY CASA PET \u2014 THE JOURNEY OF LIFE\n   ========================================================= *\/\n\n.gk-case-study {\n    --gk-bg: #000000;\n    --gk-text: #ffffff;\n    --gk-muted: #c4c4c4;\n    --gk-border: #303030;\n\n    position: relative;\n    width: 100%;\n    margin: 0;\n    padding: 0;\n\n    background: var(--gk-bg);\n    color: var(--gk-text);\n\n    font-family: inherit;\n    overflow: hidden;\n}\n\n.gk-case-study * {\n    box-sizing: border-box;\n}\n\n.gk-case-study img,\n.gk-case-study video {\n    display: block;\n    width: 100%;\n}\n\n.gk-case-study a {\n    color: inherit;\n}\n\n\n\/* =========================================================\n   CONTAINER\n   ========================================================= *\/\n\n.gk-cs-container {\n    width: min(1180px, calc(100% - 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32px);\n    }\n\n    .gk-cs-hero {\n        padding-top: 55px;\n    }\n\n    .gk-cs-title {\n        font-size: 40px;\n    }\n\n}\n\n\/* HARRY \/ GILL \u2014 distanza di sicurezza dall'header fisso *\/\n.gk-case-study .gk-cs-hero { padding-top: 220px; }\n@media (max-width: 1024px) { .gk-case-study .gk-cs-hero { padding-top: 200px; } }\n@media (max-width: 767px) { .gk-case-study .gk-cs-hero { padding-top: 170px; } }\n@media (max-width: 390px) { .gk-case-study .gk-cs-hero { padding-top: 170px; } }\n<\/style>\n<div class=\"gk-case-study\">\n<!-- =====================================================\n         HERO\n         ====================================================== -->\n<section class=\"gk-cs-hero\">\n<div class=\"gk-cs-container\">\n<div class=\"gk-cs-hero-grid\">\n<div>\n<div class=\"gk-cs-label\">Case Study \u2014 Direzione creativa e storytelling video<\/div>\n<h1 class=\"gk-cs-title\">\n\n                        Lilly Casa Pet \u2014\n\n                        <span>\n                            The Journey of Life\n                        <\/span>\n<\/h1>\n<\/div>\n<div class=\"gk-cs-intro\">\n<p>Un progetto video emozionale per accompagnare il lancio del nuovo e-commerce di Lilly Casa Pet. Un racconto visivo dal tono autentico e vicino alla quotidianit\u00e0, che mette al centro la relazione tra persone e animali.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<!-- =====================================================\n         OVERVIEW\n         ====================================================== -->\n<section class=\"gk-cs-overview\">\n<div class=\"gk-cs-container\">\n<div class=\"gk-cs-overview-grid\">\n<div class=\"gk-cs-visual\">\n<img decoding=\"async\" alt=\"Lilly Casa Pet \u2014 The Journey of Life, progetto video e storytelling per il lancio e-commerce\" loading=\"lazy\" src=\"https:\/\/gilbertkablan.it\/wp-content\/uploads\/2026\/03\/356408345_834247371611248_175501588901746060_n-768x768.jpg\"\/>\n<\/div>\n<div class=\"gk-cs-overview-copy\">\n<div class=\"gk-cs-label\">01 \u2014 Panoramica<\/div>\n<h2 class=\"gk-cs-heading\">Il progetto<\/h2>\n<p>The Journey of Life nasce come progetto video emozionale per Lilly Casa Pet, a supporto della presentazione del nuovo e-commerce del brand. Invece di concentrarsi esclusivamente sul prodotto, il racconto costruisce un legame pi\u00f9 diretto con il pubblico attraverso il movimento, la cura e i momenti della vita quotidiana.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<!-- =====================================================\n         GOAL \/ APPROACH\n         ====================================================== -->\n<section class=\"gk-cs-details\">\n<div class=\"gk-cs-container\">\n<div class=\"gk-cs-details-grid\">\n<div>\n<div class=\"gk-cs-label\">02 \u2014 Obiettivo<\/div>\n<h2 class=\"gk-cs-heading\">Obiettivo<\/h2>\n<p>L\u2019obiettivo era realizzare un racconto visivo capace di:<\/p>\n<ul class=\"gk-cs-list\">\n<li>accompagnare il lancio del nuovo e-commerce<\/li>\n<li>comunicare i valori del brand attraverso le emozioni, oltre la sola promozione<\/li>\n<li>rafforzare la percezione di qualit\u00e0 e benessere naturale<\/li>\n<li>creare una relazione pi\u00f9 umana tra prodotto, stile di vita e pubblico<\/li>\n<\/ul>\n<\/div>\n<div>\n<div class=\"gk-cs-label\">03 \u2014 Approccio<\/div>\n<h2 class=\"gk-cs-heading\">Approccio creativo<\/h2>\n<p>Il progetto adotta un linguaggio visivo cinematografico ed emozionale. La storia segue una ragazza in viaggio su un van insieme al suo cane, evocando libert\u00e0, vicinanza e autenticit\u00e0. Questa scelta allontana la comunicazione da un registro puramente commerciale, trasformandola in un\u2019esperienza pi\u00f9 evocativa. L\u2019intento \u00e8 tradurre i valori di Lilly Casa Pet in una storia naturale e memorabile, mantenendo il legame con il lancio digitale del brand.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<!-- =====================================================\n         VIDEO\n         ====================================================== -->\n<section class=\"gk-cs-video-section\">\n<div class=\"gk-cs-container\">\n<div class=\"gk-cs-video-wrapper\">\n<video controls=\"\" playsinline=\"\" poster=\"https:\/\/gilbertkablan.it\/wp-content\/uploads\/2026\/03\/356408345_834247371611248_175501588901746060_n-768x768.jpg\" preload=\"metadata\">\n<source src=\"https:\/\/gilbertkablan.it\/wp-content\/uploads\/2026\/03\/Casapet.mp4\" type=\"video\/mp4\"\/>Il tuo browser non supporta i video HTML5.<\/video>\n<\/div>\n<\/div>\n<\/section>\n<!-- =====================================================\n         RESULT \/ CONTRIBUTION\n         ====================================================== -->\n<section class=\"gk-cs-result\">\n<div class=\"gk-cs-container\">\n<div class=\"gk-cs-result-grid\">\n<div class=\"gk-cs-result-block\">\n<div class=\"gk-cs-label\">04 \u2014 Risultato<\/div>\n<h2 class=\"gk-cs-heading\">Risultato<\/h2>\n<p>Il risultato \u00e8 un video pensato per accompagnare la presentazione del nuovo e-commerce con un\u2019identit\u00e0 emotiva pi\u00f9 definita. Attraverso storytelling, atmosfera e sensibilit\u00e0 visiva, il progetto valorizza il brand con una comunicazione coinvolgente, riconoscibile e vicina alle persone.<\/p>\n<\/div>\n<div class=\"gk-cs-contribution-block\">\n<div class=\"gk-cs-label\">05 \u2014 Contributo<\/div>\n<h2 class=\"gk-cs-heading\">Il mio contributo<\/h2>\n<p class=\"gk-cs-contribution-text\">Direzione creativa, storytelling visivo e produzione video per la comunicazione del lancio.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<!-- =====================================================\n         FOOTER\n         ====================================================== -->\n<div class=\"gk-cs-meta\">\n<div class=\"gk-cs-container\">\n<div class=\"gk-cs-meta-inner\">\n<span>Gilbert Kablan \u2014 Direzione creativa<\/span>\n<span>Case Study \u2014 2026<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Case Study \u2014 Direzione creativa e storytelling video Lilly Casa Pet \u2014 The Journey of Life Un progetto video emozionale per accompagnare il lancio del nuovo e-commerce di Lilly Casa Pet. Un racconto visivo dal tono autentico e vicino alla quotidianit\u00e0, che mette al centro la relazione tra persone e animali. 01 \u2014 Panoramica Il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44302,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"ngg_post_thumbnail":0,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-45571","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gilbertkablan.it\/en\/wp-json\/wp\/v2\/pages\/45571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gilbertkablan.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gilbertkablan.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gilbertkablan.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gilbertkablan.it\/en\/wp-json\/wp\/v2\/comments?post=45571"}],"version-history":[{"count":9,"href":"https:\/\/gilbertkablan.it\/en\/wp-json\/wp\/v2\/pages\/45571\/revisions"}],"predecessor-version":[{"id":45964,"href":"https:\/\/gilbertkablan.it\/en\/wp-json\/wp\/v2\/pages\/45571\/revisions\/45964"}],"wp:attachment":[{"href":"https:\/\/gilbertkablan.it\/en\/wp-json\/wp\/v2\/media?parent=45571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}